przez Zbigniew Okoń · Published 21 października 2011 · Last modified 3 kwietnia 2020
Jednym z poważniejszych problemów prawnych związanych z niestandardowymi kanałami komunikacji marketingowej jest ich ocena z punktu widzenia zakazu kryptoreklamy. Czy jeżeli w akcji guerilla marketing albo w viralu nie wskażemy wyraźnie, że mamy do...
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